I have a need to give and I believe everyone has a need to give. It is my belief that this need is hard-wired within every one of us and it is born out of gratitude for what we have received in our lives.
The "need to give" is the basis for the Collaboration Quadrant. Because it is hard-wired into our humanity, true happiness and excellence can only be achieved if we are in the service of others.
Giving or serving or helping others based on gratitude acknowledges our inter-dependence and the unearned nature of so much of what we have. Service based on gratitude will avoid mediocrity - in fact, the generosity from gratitude will exceed that motivated by responsibility, duty or obligation... hands down.
Lastly, I believe that no matter one's abilities or resources, that through one's actions every person can make the world a better place. It is through acting that we avoid misery and can find genuine happiness.
Through these simple beliefs and actions we will create a sustainable world.